Next.jsWhat it is, and why it's in our toolbox
The React meta-framework for production web: server components, static generation, image and font pipelines, middleware, edge-ready.
Why Chimbuk uses it
This site is 83 pre-rendered pages on it. We default to Next for marketing and app shells because its rendering model matches our performance-gate policy.
How we work with it
The working rule on every engagement: a technology stays only while it pays rent — in developer speed, runtime performance, hosting cost or hiring availability for your future team. Next.js passed that test; the written case for it (and its honest trade-offs) goes into your project's decision log, so nobody has to reverse-engineer the reasoning after handover.
In this studio today
You can see next.js doing real work on this very site and across the Concept Lab demos — including the CSS-rendered device screens on /concepts — and, where it concerns shipped product, in the verified work ledger under our own Google Play label.
Used in these practices
Begin the ascent
Want Next.js doing this kind of work for you?
Tell us what you're building — we'll say honestly whether this tool (or a duller one) wins.